Augmented Reality in Retail Marketing


Potential customers are doing more research than ever before they buy. From reading reviews, to “try before you buy” opportunities, shoppers are exploring all options before letting go of their hard-earned dollars. Augmented reality experiences to interact with a product can deliver a perceived experiential value for shoppers and help facilitate the decision to buy. Within the context of marketing, augmented reality allows brands to offer unique and immersive digital experiences, and to engage consumers in a memorable way. Here are some ways that augmented reality can supplement marketing efforts:

Create a buzz around the brand.

A surprising and fun augmented reality experience can result in viral mentions and word-of-mouth for a brand. A unique experience (and especially one that can be shared on social media) will get people talking and generate organic coverage of the brand. 

Let customers try before they buy.

With augmented reality, customers can virtually try on makeup and clothing items, place objects in their homes, and see products in action, all without needing to directly interact with the products themselves. 

Assist with product assembly.

If your product comes with complex operating or assembly instructions, you can use augmented reality to show customers how pieces come together and allow them to interact with the parts and pieces to better understand it all.

Augmented reality has the potential to make marketing stand out with innovation and experience. Using augmented reality, forward-looking businesses will be able to enhance the experience they offer their customers, leading to increased business opportunities and sales.


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