Augmented Reality | QuantumERA

Enhancing The Physical With Augmented Reality Experiences

Our augmented reality development team handles everything from strategy to deployment, delivering transformative augmented reality solutions.

What Your Business Should Know About Augmented Reality

Augmented reality (AR) uses a camera or headset to alter and combine physical elements with digital augmentation in real-time. Augmented reality technology is not new. In fact, it’s been around since the 1960s. However in 2021, augmented reality has become increasingly accessible and inexpensive. The introduction of augmented reality in smartphones and tablets has made it possible for nearly anyone to experience augmented reality. With augmented reality, businesses can bring any 3D models to life with lush animations, crisp sounds, and engaging effects. Many industries already understand the massive potential of augmented reality to improve customer interactions, employee training, and optimize business workflows. Augmented reality is expanding into medical, aerospace, retail, manufacturing, military, and more.

Types of Augmented Reality

Wearable AR

Mixed reality headsets like the Hololens overlay holographic digital information onto the real world. The headset allows the user to view this information from their HUD (heads up display) while keeping the user’s hands free. This technology can be utilized in training or engineering scenarios making the complex far more simple.

Mobile AR

Not everyone owns a mixed reality headset, but almost everyone has a smartphone. You can create augmented reality content for your mobile phone or tablet. We use the mobile device’s cameras to overlay digital information onto the real world. Augmented reality enables organizations to reach audiences for education, entertainment, or training.

Projected AR

Using large digital display media panels, businesses can project augmented reality content for customers to interact with in new ways. Removing the need for a mobile device or headset allows the user to fully embrace the experience. Examples of projected augmented reality are typically found in entertainment, retail, and marketing.

Benefits of Augmented Reality

Augmented Reality Expands

Operation Scalability

Customer / Employee Accessibility

Operational Consistency

Augmented Reality Improves

Employee Adoption

Customer Engagement

Employee Workflows

Return on Investment

Learning Retention

Augmented Reality Decreases

Productivity Loss

Health Risks

Technology Investment

Travel Expenses

Virtual Design & Strategy

As one of the top immersive solutions companies in the U.S.,  we have an array of experience developing technology-based applications for businesses. QuantumERA  is pioneering how brands tell stories through augmented reality. From strategy to implementation, we can make your vision a reality.

Augmented Reality Capabilities

 Visual and Conceptual Design

Advanced 3D Modeling and Design

Rigging and Animation

Visual Effects (VFX)

Optimized Augmented Reality

3D Photogrammetry & 360 Video

AR Interaction Design

Unity3D Development

Unreal Engine Development

System Integration

Texturing

Content Development

Casting Talent

Video Marketing Strategy

Scriptwriting & Editing

Storyboarding

Professional video & lighting equipment

Audio Design & Editing

Augmented Reality Platforms

How Successful Businesses Use Augmented Reality Today

Photo: Sony Pictures, Spider-man Into The Spider-verse

Experiential Entertainment

Why promote your next project with a printed advertisement when you can produce a gripping visual experience using augmented reality? Augmented reality has been used very effectively in the entertainment industry to promote movies, television shows, live concerts, museums, tours and other media promotional campaigns. Combine augmented reality with facial recognition and plane detection to create everything from social media filters to portals to 3D rendered environments.

Product Visualization

Retailers have utilized augmented reality to offer virtual “try-before-you-buy” experiences ranging from previewing furniture and products in your home, to virtually trying on luxury fashion. Giving customers the opportunity to digitally test out thousands of products quickly and easily has improved the buying experience.

Education

Augmented reality is surging throughout educational organizations across the world. Using AR tools, educators are able to improve students’ learning retention and overall performance through highly social and engaging interactions. Augmented reality in education features methods like problem-solving, collaboration, and creation to enhance learning and better prepare students for their future.

Photo: Microsoft Hololens

Training

Augmented reality offers an alternative to traditional training techniques. Businesses can build immersive training experiences to provide risk-free environments and scenarios for employees to sharpen their skills or learn new ones. Augmented reality can support technical training, onboarding, product knowledge training, and multi-step processes.

Remote Assistance

Current remote assistance tools are too slow. This is in large part due to the limitations of the technology and the inability to communicate efficiently. By combining remote assistance tools with augmented reality, support teams are able to deliver product expertise through enhanced visual and collaboration features to assist customers and field technicians.

Photo: Microsoft Hololens

Immersive Solution Process

QuantumERA  has years of experience developing custom immersive business solutions.

Ready To Build?

Let’s discuss how QuantumERA can partner with your team to develop your custom immersive business solution.