Enhancing The Physical With Augmented Reality Experiences
Our augmented reality development team handles everything from strategy to deployment, delivering transformative augmented reality solutions.
What Your Business Should Know About Augmented Reality
Augmented reality (AR) uses a camera or headset to alter and combine physical elements with digital augmentation in real-time. Augmented reality technology is not new. In fact, it’s been around since the 1960s. However in 2021, augmented reality has become increasingly accessible and inexpensive. The introduction of augmented reality in smartphones and tablets has made it possible for nearly anyone to experience augmented reality. With augmented reality, businesses can bring any 3D models to life with lush animations, crisp sounds, and engaging effects. Many industries already understand the massive potential of augmented reality to improve customer interactions, employee training, and optimize business workflows. Augmented reality is expanding into medical, aerospace, retail, manufacturing, military, and more.
Types of Augmented Reality
Mixed reality headsets like the Hololens overlay holographic digital information onto the real world. The headset allows the user to view this information from their HUD (heads up display) while keeping the user’s hands free. This technology can be utilized in training or engineering scenarios making the complex far more simple.
Not everyone owns a mixed reality headset, but almost everyone has a smartphone. You can create augmented reality content for your mobile phone or tablet. We use the mobile device’s cameras to overlay digital information onto the real world. Augmented reality enables organizations to reach audiences for education, entertainment, or training.
Using large digital display media panels, businesses can project augmented reality content for customers to interact with in new ways. Removing the need for a mobile device or headset allows the user to fully embrace the experience. Examples of projected augmented reality are typically found in entertainment, retail, and marketing.
Benefits of Augmented Reality
Augmented Reality Expands
Customer / Employee Accessibility
Augmented Reality Improves
Return on Investment
Augmented Reality Decreases
Virtual Design & Strategy
As one of the top immersive solutions companies in the U.S., we have an array of experience developing technology-based applications for businesses. QuantumERA™ is pioneering how brands tell stories through augmented reality. From strategy to implementation, we can make your vision a reality.
Augmented Reality Capabilities
Visual and Conceptual Design
Advanced 3D Modeling and Design
Rigging and Animation
Visual Effects (VFX)
Optimized Augmented Reality
3D Photogrammetry & 360 Video
AR Interaction Design
Unreal Engine Development
Video Marketing Strategy
Scriptwriting & Editing
Professional video & lighting equipment
Audio Design & Editing
Augmented Reality Platforms
How Successful Businesses Use Augmented Reality Today
Why promote your next project with a printed advertisement when you can produce a gripping visual experience using augmented reality? Augmented reality has been used very effectively in the entertainment industry to promote movies, television shows, live concerts, museums, tours and other media promotional campaigns. Combine augmented reality with facial recognition and plane detection to create everything from social media filters to portals to 3D rendered environments.
Retailers have utilized augmented reality to offer virtual “try-before-you-buy” experiences ranging from previewing furniture and products in your home, to virtually trying on luxury fashion. Giving customers the opportunity to digitally test out thousands of products quickly and easily has improved the buying experience.
Augmented reality is surging throughout educational organizations across the world. Using AR tools, educators are able to improve students’ learning retention and overall performance through highly social and engaging interactions. Augmented reality in education features methods like problem-solving, collaboration, and creation to enhance learning and better prepare students for their future.
Augmented reality offers an alternative to traditional training techniques. Businesses can build immersive training experiences to provide risk-free environments and scenarios for employees to sharpen their skills or learn new ones. Augmented reality can support technical training, onboarding, product knowledge training, and multi-step processes.
Current remote assistance tools are too slow. This is in large part due to the limitations of the technology and the inability to communicate efficiently. By combining remote assistance tools with augmented reality, support teams are able to deliver product expertise through enhanced visual and collaboration features to assist customers and field technicians.
Immersive Solution Process
QuantumERA™ has years of experience developing custom immersive business solutions.