Immersive Solutions
Telling your story through thoughtfully crafted immersive experiences.
Our Solution Development Process
Immersive solutions offer businesses seemingly unlimited potential to connect with audiences through memorable and personalized experiences. Our experts take a holistic approach to solution development using a structured process to assist businesses in achieving their short and long-term goals.
1. Discover
Before a business can achieve a solution, it must understand the problem at hand. Depending on perspective, the problem can be attributed to any number of factors and can be muddled by unchecked bias and assumptions. By collecting information from business data sources, a company removes these variables from the equation and instead replaces them with concrete insights. Business data can include everything from market research and sales figures to operations and consumer insights. This clarity is the foundation of any immersive solution and it can be used to understand business needs and highlight potential solutions for consumers and employees.
2. Assess
Immersive solutions experts utilize the data to create benchmarks, understand the business, and validate strategies proposed later in the solution development process. The assessment leads to an understanding of the opportunities available to the business. These recommendations are outlined in a proposal document reaffirming the business objective. The business uses this proposal to determine a solution to pursue.
3. Strategize
Using the knowledge gained from the initial assessment and refining the recommendations in the proposal document, we create an immersive solution strategy. The strategy delivers unbiased recommendations with the intent of maximizing the effectiveness of the proposed solution(s). This written document can include a summation of findings during discovery, key performance indicators, target goals, technology recommendations, and an understanding of how the solution can impact the business.
4. Design
Immersive solutions experts utilize the data to create benchmarks, understand the business, and validate strategies proposed later in the solution development process. The assessment leads to an understanding of the opportunities available to the business. These recommendations are outlined in a proposal document reaffirming the business objective. The business uses this proposal to determine a solution to pursue.
5. Develop
The development team is provided the creative assets designed during the previous phase. During development, a solution is turned from a concept into a fully functional experience. Immersive solutions can be malleable to fit the business need and encompass other technologies and methodologies.
6. Implement
At this stage, the solution is completed and ready to be showcased. Prior to an official launch, marketing materials are developed to raise awareness. Whether it be for consumers or employees, it is important for your audience to be aware of the solution. A marketing strategy and subsequent promotional collateral is developed to ensure the success of your new solution. Once an immersive solution is live, data is collected with the intention of providing additional insights. Similar to the original assessment, this data can take the form of consumer insights, app usage, on-site traffic, and more. This helps determine the effectiveness of the solution and paves a way to understand where to pivot if needed. Throughout implementation, ongoing support is provided to maintain the efficacy of the solution during its lifecycle.
Ready To Build?
Let’s discuss how QuantumERA® can partner with your team to develop your custom immersive solution.